If you are trying to prepare for the Google Analytics exam, you might have been searching for the answer to the question, “you might analyze exact match impression share data to get an idea of:” If you are in search of that, you have reached the right place.
|Question: You might analyze exact match impression share data to get an idea of: |
1. the percentage of eligible impressions you received for searches that exactly matched your keywords
2. the number of eligible impressions your broad match keywords received
3. the number of times your ads were shown on the Search Network
4. the percentage of eligible impressions you received for searches that exactly matched content on your landing page
Answer: option (a) the percentage of eligible impressions you received for searches that exactly matched your keywords
If your answer was option (a) the percentage of eligible impressions you received for searches that exactly matched your keywords, then you are absolutely correct. But why does it happen so? Well, in order to understand the answer to that, you need to keep reading this article till the end…
What Is Impression Share?
Before explaining the answer to “you might analyze exact match impression share data to get an idea of:” it is important that you understand what is meant by Exact Match Impression Share. Or what is Impression Share in the first place? So here I go!
Impression share or IS is the “percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.” To calculate Impression Share, you need to divide the impressions that you got by the number of total eligible impressions.
|Impression share = impressions / total eligible impressions|
If you are using Google Ads, Impression Share becomes an excellent way to understand why and whether your ads will be able to reach more people after you decide to increase the budget or the bid of your ad.
There are a number of factors that are used to calculate the eligible impressions. These are:
- Targeting settings
- approval statuses.
Google also states that this Impression Share or IS is entirely based in “an estimate of when your ad was competitive in the auction.” and that is the reason why minor fluctuations will not impact the impressions or will not indicate if any action is needed.
So what is Exact Match Impression Share? Let’s take a look at that now!
What Is The Exact Match Impression Share?
According to Google, “Exact match impression share is a percentage calculated by dividing the number of impressions that your campaign received for searches that exactly matched your keyword by the total estimated number of exact match impressions you were eligible to receive.”
If you have used broad-match keywords and still have had low impression share, it has something that has got to do with this one. The Exact Match Impression Share feature lets you have more impressions compared to the standard broad match impression share.
Explaining The Answer To, “You Might Analyze Exact Match Impression Share Data To Get An Idea Of:”
Now that you have an idea of what Exact Match Impression Share is, it will be easier for you to understand the answer that you chose for “you might analyze exact match impression share data to get an idea of:”
As the Exact Match Impression Share is the percentile that you calculate after dividing the number of impressions which your campaign received for searches that matched your keyword exactly by the total estimated number of exact match impressions that you were eligible to receive, you get to have an idea of the correct impression statistics.
When Should You Use Exact Match Impression Share?
If you are thinking when should be the time you should switch from standard impression match to exact match impression share, I have you covered.
The easiest answer to that is when you want to increase the rate or number of impressions on your ads. With the help of Exact Match Impression Share feature, you will get the metric that will tell you “how often your keyword shows when a user searches for” something on the internet that matches your keyword. Thus, with the help of this feature, you will understand “whether your impression share is low on all searches, or only on those searches that broadly match your keywords.”
How Can Exact Match Impression Share Help You?
Choosing Exact Match Impression Share is a great strategy that you can use for improving your impression share on your ads. With Google’s algorithm, whenever a user searches for a keyword that broadly matches your keyword, your ad should appear on their Search Engine Results page. And when the user clicks on your ad, you will get an impression.
As the Exact Match Impression Share feature lets you take a look at the metrics of the impressions that your ad gets, you can run a search term report on the ads in order to understand what you need to do.
Thus, you can “not only can you see which searches aren’t exactly matching your keywords, but you can increase your impression share on those searches by adding those terms as keywords and assigning appropriately higher bids.”
In other words, with the help of this feature, you will be able to take the right step at the right time to manage and increase your impression share.
Wrapping It Up!
In case you were in search of the answer to “you might analyze Exact Match Impression Share data to get an idea of:” I hope that this blog has been of help to you. If there are any other queries related to the same, feel free to let me know by commenting in the box at the bottom of the page.