What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
By Sofia
Question: What are the three marketing objectives that can be met via targeting on google display ads?
1: Generate buzz. ❌
2: Drive action. ✅
3: Build awareness. ✅
4: Influence consideration. ✅
Final Answer: 2. Drive action, 3. Build awareness and 4 Influence consideration.
What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
Google Ads Display certification is a free program where you can learn all about the practical utility of shopping ads. Now, as you ask us what are the three marketing objectives that can be met via targeting on google display ads? We have already given you the answer. Google Ads can indeed help you build brand awareness, influence purchase consideration, and drive consumer action. However, you must know several other aspects of Google Ads to achieve all the aforementioned marketing objectives.
The Explanation
Firstly, let us tell you that Google ads give the most importance to drive action, and that’s why it is one of the primary objectives that you can fulfill using this option. However, you should also know what two main ad formats can be used in a google display ads campaign because knowing the best one will support your campaign better.
You must understand which targeting option is best for achieving brand awareness if you effectively want to use Google Display ads. If you don’t know the pros and cons of the affinity targeting option, your intended marketing objective will likely never be successful. Building awareness is an option when you search for what are the three marketing objectives that can be met via targeting on google display ads? But, you have to know the proper tactics to fulfill that objective.
Last but not least, influencing consideration is also a significant objective of Google ads. But, do you know which targeting option is best for influencing consideration? If you don’t know it yet, you must learn the custom intent targeting option. It will help you broaden your customer search on YouTube, and you will have a new strategy of targeting customers based on their previous searches.
Why Is Building Awareness Important In A Marketing Campaign?
What are the three marketing objectives that can be met via targeting on google display ads? Well, building awareness is undoubtedly one of them. But do you know why building awareness is such an essential component of marketing campaigns? Let’s find out.
Brand awareness is the foremost step of a marketing funnel, and it is the stepping stone to acquire future customers. It means people will be familiar with your brand and will be able to recognize it. The more their awareness ratio will increase, the better the competitive edge your business will acquire.
If your marketing campaign has already set a goal of building brand awareness, it will also help you accomplish other business objectives. For example, you can cultivate quality leads, drive website traffic, expand your audience, etc. In addition, the concept of brand awareness is much broader than meets the eye because it tells others what your brand has to offer and nourishes their interests.
Why Is Driving Action Important In A Marketing Campaign?
It must not surprise if driving action is one of the answers in the what are the three marketing objectives that can be met via targeting on google display ads? question. Any marketing campaign wants customers to take action. That is why it is essential to introduce high-quality leads to motivate people to take some action.
However, if you want to drive action in your campaign, make sure you understand what two types of remarketing can be used on Google display ads. If you grasp this concept clearly, you will have a clear roadmap of driving action in your campaign.
Once you figure out the trick to drive action, you will need to understand the importance of direct response marketing. Make sure your campaign is measurable, trackable, personalized, targeted, and has an immediate call to action. These characteristics will surely motivate the audience to take action, and your marketing objective will be fulfilled.
Why Is Influencing Consideration Important In A Marketing Campaign?
If you are familiar with this term, you must know that influencing consideration is a crucial component of a buyer’s journey. It refers to the changing mindset of a customer once he is familiar with your products. In addition, you should know that once customers get to know your products, they evaluate them with competitor products and try to find out the best.
So, this is your opportunity. First, you have to structure your marketing campaign on Google ads in such a way that helps customers differentiate between your products and your competitors. You can include the unique selling points of your products here that will resonate with your customers.
If you can influence purchasing consideration in them, it will improve your company sales. However, if you manage to satisfy your customers with your products, you have a good chance of attaining some loyal customers too in this process.
FAQs
We have already mentioned what are the three marketing objectives that can be met via targeting on google display ads? However, we have often found people getting stuck with more questions as they start campaigning on Google ads. So, let’s check a few of them;
1: What Are The 3 Types Of Marketing Objectives In The Display Network?
Ans: There are more than 3 types of marketing objectives in the display network. However, smart campaigns, search campaigns, and display campaigns are so far the most important ones. With smart campaigns, you can automate your marketing goals, display campaigns can engage your target audience visually, and search campaigns can increase your leads and sales.
2: What Are Objectives In Google Ads?
Ans: Google Ads has several objectives like increasing your website traffic, enhancing your sales margin and quality leads, boosting purchase intention, etc. However, you have to use the correct format of Google Ads if you want to accomplish these objectives.
3: What Is Your Main Advertising Goal?
Ans: Your main advertising goal must be to raise your brand’s awareness among customers. The more people are familiar with your brand, the more your chances of acquiring new customers. So, Google display ads are a great platform if your main advertising goal is to raise brand awareness.
Final Thoughts
In this article, we have tried our best to answer the what are three marketing objectives that can be met via targeting on google display ads? question. We have also shared some significant perspectives on the three marketing objectives and why they are essential in a campaign. Finally, we have also shared how you can achieve these objectives on Google display ads. So, if you have any more questions about them, you should let us know in the comment section.
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