What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign

What Two Main Ad Formats Can Be Used In A Google Display Ads Campaign?

  • Option A: Social Ads
  • Option B: Uploaded Ads
  • Option C: Search Ads
  • Option D: Responsive Display Ads

The right answers are Option D: Responsive Display Ad and Option B: Uploaded Ads. 


Wondering why these two are the main ad formats? Here you will get a detailed explanation of the answer. The main ad formats that you can use in Google Display ads campaigns are Responsive Display Ads and Upload Ads. You can create display ads using both of the formats. But you need to know the pros and cons before choosing one. 

It will help you to find out which is the best one for you based on the requirements. For example, in responsive display ads, ads are created automatically by Google using the assets provided by you. Some of the most common things that you need to provide include high-resolution pictures and logos. 

But, this is not for those people who want to have complete control over the ads. You need to choose other ad formats if you’re going to have complete control over the ads. Some of the basic things that you will be able to control include brand requirements, ads appearance, etc. 

Now that you know about responsive display ads let’s find out about uploaded display ads. As the name suggests, these are the ads that you create and upload on the Google platform. You can create them in many different formats, including HTML 5, AMP HTML ad, and others. However, unlike responsive display ads, you will get full control over the ads with uploaded display ads. 

However, there are some places where the custom ads might not fit in. So, you will need to use responsive display ads for those particular spaces. 

Now that you have found the answer to What two main ad formats can be used in a google display ads campaign, you need to know more about both of them to choose the best one for your ads. So, here is some detailed information is given below about them. 

Best Practices To Apply While Using Responsive Display Ads 

Over the last few years, the use of responsive display ads has increased a lot. They create a bridge between banner and text ad types by containing both image and text components. Unfortunately, many advertisers do not have enough time to create and upload their own ads. They prefer saving time and letting Google handle some of the work. 

Well, responsive display ads are the perfect choice for them. While text ads were lacking visual attraction, the responsive ads made it easy to include both. It increased a lot of CTR for most of the advertisers. All the ad units allow users to fill all the spaces in the Google Display Network, including text, native, banner ad spaces, and others. Here are some of the things that Google does that affect the appearance of the ads. 

  • Scaling images to fit in an ad unit 
  • Some texts might get truncated in specific and limited areas 
  • Based on available space, it will choose text combinations 

So, you have to be dependent on Google on the choices it makes. Here are some of the things that you need to keep in mind while using responsive ads to create ads. 

1. Be Flexible When Using Logo 

Brands love to show their logos, and they are scared to make any changes to them. However, being a little flexible and making small adjustments to make the logo recognizable is worth the sacrifice. The logo components are the same as image components as they come in two formats landscape and square. 

However, the issue is that logos are designed to be either landscape or square. So, scaling them might be the biggest issue for you. If you have the logo in landscape or square format, you have to make adjustments to fit it better in the available space. Also, you can move a part of it to make it work better in the available space. 

There are many logos available where there is text next to the icon. Do not be scared to only use the icon of your brand and cut out the text if needed. If you have a landscape alignment space in the ad, choosing a square image can ruin it and vice versa. 

2. Image Scaling Optimize 

Similar to logos, you can add some images for your ad when using the responsive ad format. You can add both square and landscape formats to add images in your ads. If the images are not cropped easily, then it can be a great option. 

Even if the images appear relatively big on the screen at the time of uploading, they seem to change when they appear on the results. It means the images that you have uploaded got automatically scaled to fit in the available space. 

When choosing between two different images for your ad, keep in mind how both of them will look at the full scale. For example, some images might appear clear to you while uploading, but they will not be understandable in the final result.

3. Keep Text Combinations In Mind 

When you are using a responsible display ad, you will be given a number of text fields to fill. They include a long headline, short headline, business name, description, Final URL, etc. You will get a limited character count for each of these sections. However, they are much larger compared to the past. However, all of these fields will not appear together. 

For example, the headlines will not show together, headlines might appear without descriptions, the description can appear with either long or short headlines, and both description and long headline can end if they do not fit in within the available space. Once you know all these combinations, it will be easier to create texts that are not repetitive, consistent, and very informative. 

In the case of Uploaded display ads, you can create the ad as you want. 


If you are looking for the answer to What two main ad formats can be used in a google display ads campaign, you can get your answers available here. There is also an explanation given with details to help you understand why they are the right answer. You can also look at other details about responsive display ads to learn more.

More Resources:

What's your reaction?

In Love
Not Sure
Sofia Kelly is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Sofia Kelly is associated with NewsProfy & Worthy To Share.

    You may also like

    Leave a reply

    Your email address will not be published. Required fields are marked *