Promoting your products and services on Google ads is common for all business owners in this modern era. However, Google Ads Console is one such tool that allows you to get the best paid and organic results for your campaign. But, if you are wondering how to get the best results from the Google Ads console, you should learn why you should link your client’s google ads account to the search console.
If you keenly observe your competitors’ best practices, you will see that each of them has used the Google Ads Console as a primary tool in their ad campaign. But, why should you link your client’s google ads account to search console? Is it just because your competitors are applying it, or is there more to the story? Keep reading this article, and we will get there.
Google Search Console, And Google Ads-Definition, And Overview
Before you find out why you should link AdWords to google webmaster tools, you need to grab an overview of Google Search Console and Google Ads.
Google Search Console is a service initiated by Google, which helps you understand how well your website is performing and what errors it has. It measures your site’s traffic, fixes the issues, and makes it appear on the top search results in Google.
On the other hand, Google Ads is an online advertising tool where advertisers pay to show their adverts. Thus, it lets your adverts reach the maximum number of people interested in your product and service offerings. The marketers need to target a specific keyword that is relevant on Google and bid on it.
Why Should You Link Your Client’s Google Ads Account To Search Console?-The Benefits
As you have already understood how google ads and google search console work, you need to know why should you link your client’s google ads account to search console? Let’s look at a few benefits of this trait;
1: You Can Optimize Your Website’s Visibility
When you link your client’s google ads account to the search console, it gives you a better grip on your website. For example, you can see which Google search ads are bringing the most traffic and which ones are not. You can also work on the issues the search console shows, which will improve your site’s overall visibility.
2: You Can Compare Keywords
When you link Adwords to webmaster tools, you can compare the paid and organic keywords to determine how much traffic they are pulling to your site. In addition, once you have already linked the account, you can see how your click-through rate is impacted by organic and paid reach. If you have this data, you can make necessary adjustments and keep your campaign within your budget.
3: You Can Acquire More Information From Search Queries
If you are wondering why should you link your client’s google ads account to search console? you must know how much additional information you can get from it. You will come across an ocean of relevant keywords and search queries that will give you extra data to better your campaign.
4: You Can Compare Your Campaign To Other Bidders
The entire advertising module on Google Ads works based on advertiser bids. Therefore, you must know how competitive the market is because you need to see how your competitors’ ads are performing at every step of the search. Google Search Console lets you compare your campaign data with your competitors to help you see where you are lacking.
How To Link Your Client’s Google Ads Account To Search Console?
If you have understood why should you link your client’s google ads account to search console? you must focus on how to do it now. There are a few requirements for connecting your client’s google ads account to the search console. First, you should have administrative access to Google Ads and Google Search Console. You’ll also have to be the owner of the search console account and the website. Once you meet these eligibility criteria, you can follow the below-mentioned steps to link your advert account to the search console.
Step 1: Enter Your Account Details
You have to insert the correct credentials into your Google Ads account and sign in to it.
Step 2: Find The Menu Of Linked Accounts
Look up, and click the tool option present on the right-hand corner of your dashboard. Next, click on the linked accounts option under the setup button.
Step 3: Find The Search Console Details
Scroll through the list of linkable options on your search console results, and tap into the details button.
Step 4: Make The Linking Happen
Now, you can see the option called the link in front of you, and you just need to click on that. You can also see a few details on the search console here to make your decision easier.
Step 5: Enter The Site Details
The site address you have in your Google Ads account is also put in the search console box. Tap on the continue button. Now, you’ll see the date when your website was linked to the search console.
What Problems May You Encounter During The Process?
We were past the phase when you asked us why should you link your client’s google ads account to search console?
Now, we will tell you how you can complete the linking process because some people have complained about a few issues they faced.
If you do not own the Google Search Console or the Google Ads account, you might face some linking problems. But, if you happen to encounter this issue, a link will pop up on the right corner named claim it at search console. Just click on this, and you will find the additional details to verify that you are, in fact, this site’s owner.
We have given you simple reasons here on why should you link your client’s google ads account to search console? So, just focus on these reasons, and you will learn the importance of linking Adwords to webmaster tools. We have elaborated on the steps, the benefits, and the potential problems of linking in this article. We hope if you follow these tips, your website will appear on the top results in the search ads. If you have any more queries regarding the process, you can ask us in the comment box.