What Bidding Strategy Should You Use To Maximize The Number Of Visitors To Your Website?

What Bidding Strategy Should You Use To Maximize The Number Of Visitors To Your Website

Question: What bidding strategy should you use to maximize the number of visitors to your website?


⬜ Cost-per-view (CPV)

⬜ Cost-per-thousand viewable impressions (vCPM)

⬜ Cost-per-acquisition (CPA)

✅ Cost-per-click (CPC)

Answer: 4. Cost Per Click

How To Determine Your Bidding Strategy?

How To Determine Your Bidding Strategy

For various campaign categories, Google Ads houses a number of bid techniques. Which method is appropriate for you will depend on the networks that your campaign wishes to target.

You can determine your bidding strategies by:

Set Your Goals

Every bidding technique is appropriate for various campaign types and advertising objectives. You should take into account your existing campaign settings and five fundamental types of goals while bidding.

  • This is best for concentrating on conversions if you direct visitors to your website to do a certain action and you’re utilizing conversion tracking. You can accomplish that with Smart Bidding.
  • Putting your attention on clicks is the best strategy for you if you want to drive website traffic. You should consider using cost-per-click (CPC) bidding for your Google Ads campaign.
  • Increasing brand recognition could be accomplished by concentrating on impressions. To get your message to customers, viewable impressions (CPM) for every thousand clicks.
  • Use cost-per-view (CPV) or cost-per-thousand-impressions (CPM) bidding if you run video advertising and want to boost interactions.
  • You can make use of cost per view if you run video advertising and want to get more people to notice your brand or product (CPV).

Smart Biding

Smart Biding

Use Smart Bidding techniques to eliminate tedious labor and guesswork for setting bids and concentrate on improving conversion rates. 

Known as “auction-time bidding,” it’s a collection of automated bidding tactics that uses machine learning for the optimization of conversion values for every auction. 

To fully understand the context of each search, it also takes into account lots of factors, like devices used, location or region, time of the day, languages used, and OS (operating system) used.

The best smart bidding strategies are:

1. Target Cost Per Action (Cpa)

To increase conversions while you’re focusing on cost per action, you can utilize Target CPA to do it (CPA). 

2. Target Return On Ad Spend (ROAS) 

This might help you boost conversion value by aiming for a particular return on ad spend (ROAS) to optimize conversion value. 

3. Maximize Conversions 

Use this to optimize conversions but don’t want to focus on a particular CPA. This is best if you simply want your budget to utilize your maximum budget.

4. Maximize Conversion Value

You can utilize this technique to optimize conversion value if you don’t care about a specific ROAS and spend your budget wholly.

5. Enhanced Cost Per Click (ECPC)

You can utilize ECPC to automatically modify manual bids to increase customer conversion rates. With Manual CPC bidding, you can use this extra feature. Become familiar with ECPC.

CPC Bidding

CPC Bidding

You can boost the results of your CPC bidding by following these strategies:

1. Maximize Clicks

The simplest method of bidding for clicks is this. Google Ads manages your bids automatically to provide you with more clicks possible under your budget. This happens after you simply specify an average daily budget. Find out more about click-through rate bidding.

2. Manual CPC Bidding

This enables you to control your own maximum CPC bids. For each Google Ad group and for particular keywords and placements, you can select separate bids. You can use this to devote your advertising money to profitable keywords.

Ensure Visibility

You can increase your ad visibility by:

1. Target Impression Share

Automatically sets bids to show your ad on top of Google search results.

2. CPM

When using this bidding method, you’ll be charged based on how many times your ads are broadcast on YouTube or anywhere on the Google Display Network.

3. tCPM

This bidding approach helps you set a total for the amount you’ve set aside to spend for 1,000 impressions. It also optimizes bids and increases the distinctive reach of your Google Ads campaign. With tCPM, you can maintain the average CPM for your campaign at or below the predetermined level.

4. vCPM

If your ads are used to raise brand recognition but do not produce clicks, you can utilize this method. For every 1,000 times, your ad gets seen on the Google Display Network, you can choose the greatest price you’re willing to spend. 

Ensure Views And Interactions (For Videos)

Ensure Views And Interactions (For Videos)

You can use CPV bidding if you run video advertisements. Paying for video views and other video engagements, such as clicks on companion ads, cards, and calls-to-action (CTA) overlays, is done through CPV bidding. When creating your TrueView video campaign, you just specify the highest cost per view that you are willing to spend.

FAQs (Frequently Asked Questions):-

The answers to questions related to what bidding strategy should you use to maximize the number of visitors to your website are:

Q1. How Can You Maximize Clicks On Your Ad (CTR)?

Ans: You can maximize clicks on your ads by:
➼ Setting an easily attainable advertising budget.
➼ Spend less time monitoring and updating singular CPC bids.
➼ Your goal is to increase traffic to your website.
➼ You’re new to Google Ads.

Q2. When Will Manual CPC Bidding Be Good For You?

Ans: Manual CPC will be good for you when:
➼ You wish to manipulate your max CPC bids regarding ad groups, ad placements, and keywords.
➼ Your prime motive is to increase traffic to your website.
➼ You don’t have a monthly target budget.

Final Thoughts

So, What bidding strategy should you use to maximize the number of visitors to your website?

The answer to this question is cost-per-click bidding (CPC).

For each ad group in your campaign, as well as for particular keywords or placements, you can select a separate bid. You can use manual bidding to devote more of your advertising money to particular keywords or placements if you’ve discovered that they’re more profitable. More information about manual CPC bidding.

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Debamalya Mukherjee
Debamalya is a professional content writer from Kolkata, India. Constantly improving himself in this industry for more than three years, he has amassed immense knowledge regarding his niches of writing tech and gaming articles. He loves spending time with his cats, along with playing every new PC action game as soon as possible.

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