What Report Shows The Percentage Of Traffic That Previously Visited A Website?

What Report Shows The Percentage Of Traffic That Previously Visited A Website

Are you thinking about improving your website metrics? 

Is it time to audit your website performance? 

Then the time has come to check different types of reports related to your website and re-shape your strategy as per the data you get. Audiences are the ones for which we are putting so much effort into developing and maintaining our websites.

And the amount of traffic helps you to determine how your website is interacting and engaging with your audiences. When it is time to check your website performance, it is also necessary to have a look at the Audience you have had before. 

I know you are also thinking about doing so, and that is why you are looking for the answer to the question, “What report shows the percentage of traffic that previously visited a website?”

Here, I will answer the question for you. But before that, let’s get a brief idea about what Website traffic is. 

What Is Website Traffic? 

What Is Website Traffic

Typically website traffic refers to the users who visit a website. Usually, website traffic is measured in visits and is also termed “sessions.”

Measuring website traffic is a common way of measuring the effectiveness of an online business in attracting an audience. 

1. Factors That Affect The Website Traffic

Factors That Affect The Website Traffic

Now, let’s have a look at the major factors that affect website traffic. After all, you need to work on all these things when you strategize your online marketing strategy

In case the number of traffic has increased than before, it means you are on the right path and just need to sharpen your plan a little. 

But, in case your website traffic has fallen, then you need to seriously focus on increasing the metrics and work tremendously on these following factors. 

  • Domain Security.
  • Site Architecture.
  • Robots.Txt.
  • Page Load Time.
  • Schema Markup.
  • Overburdened Server.
  • Content and SEO.
  • Content Optimization
  • Google RankBrain.
  • Linking. 
  • Competitors.
  • User Experience and Site Navigation. 
  • Mobile-Friendliness.
  • Website Layout. 
  • Ads.

2. Different Types Of Website Traffic

Different Types Of Website Traffic

When you are looking for the answer to the question, you need to know about the different types of website traffic as well. 

Web traffic typically refers to the visits your website gets. To be practical, all visits are not created equal. That is why you need to know the different traffic sources that are responsible for bringing people to your website. 

This way, you will be able to know what you need to do to improve it. 

When you are planning on analyzing web traffic, you must distinguish between the total number of visits during a certain period of time and the number of unique visitors. It is because the same individual can visit the website several times. 

Here, you also need to take factors that are related to the quality of the visit into account. These factors include the number of page views or duration. 

  • Organic Traffic.
  • Referral Traffic.
  • Direct Traffic.
  • Email Marketing.
  • Paid Media.
  • Social Networks.
  • Paid Search.
  • Offline Traffic.
  • Other Campaigns.

What Report Shows The Percentage Of Traffic That Previously Visited A Website?

What Report Shows The Percentage Of Traffic That Previously Visited A Website,

The answer to this question is “Behavior > New vs returning report.”

This is the report that shows the percentage of users who have visited a particular website before. 

When it comes to standard reports, Google Analytics has 5 categories; 

  • Traffic Sources. 
  • Real-time
  • Conversions. 
  • Content. 
  • Audience. 

Apart from these, they are also subdivided into a lot more other reports, which makes learning more granular pieces of information about web resources easier. 

Now, the report I am talking about, the New vs. returning one, can be found in the Behavior section of Audience. This report typically measures the percentage of traffic which has been on your website before. 

Excluding the user types, you are capable of learning the pages per session, bounce rate, conversion rates, average session duration, and a lot of other details. 

When you have all the data of these metrics, you can compare new and returning visitors’ behavior on your website. This way, you can also spot any type of difference in their activities. This report will present how the Audience’s Audience changes over time. 

On the basis of that, you can shape your marketing strategy. 

FAQs (Frequently Asked Questions):-

In the article, I have already answered the main questions you have been asking.

Still, here I am, answering some of the most common questions that a lot of my readers have asked me. Now, when I am talking about website reports, it will be best to answer those questions. 

This will help you to get a deeper understanding of the subject. And in case you have any other questions or queries, you can always leave that in the comment section, and I will try to answer that as soon as possible. 

Q1: What Report Identifies Browsers That May Have Had Problems With A Website?

Ans – The answer to this question is the Active User Report or the Browser and OS report.

Q2: What Report Indicates The Last Page?

Ans – Under the “Site Content,” the “Exit Pages” report shows the pages where the users left your site. Cause you do not want users exiting from crucial pages such as a shopping cart checkout. So, when you are thinking about minimizing unwanted exits, it is indeed a good idea to periodically review this particular report.

Q3: What Report Shows A Visual Representation?

Ans – The Behavior Flow report is the one that visualizes the path users generally travel from one event or page to the next. This particular report can assist you in discovering what content keeps your users engaged with your site.


I believe you not only get the answer to the question, “What report shows the percentage of traffic that previously visited a website?” but also have gained some more detailed knowledge about website traffic and what are the things you need to take care of.

So, work on those things and increase your website traffic.


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