You Would Choose To Advertise On The Display Network If You Wanted To: Find The Answer

You Would Choose To Advertise On The Display Network If You Wanted To: Find The Answer

In Google advertising, you would choose to advertise on the display network if you wanted to: show ads on websites that are related to your business. Where would you choose to advertise on the Google display network? – This is one of the major questions that we come across from SEO learners on the internet. Furthermore, this question also comes in the form of a multiple-choice question in SEO exams where the person has to choose the right option out of many.

You Would Choose To Advertise On The Display Network If You Wanted To: Question And Answer

The question is:

You would choose to advertise on the Google display network if you wanted to:

  • Show ads to people on non-Google search sites.
  • Show ads on Google maps.
  • Show ads on websites related to your business.
  • Show ads on Google shopping.

The right answer is “c) Show ads on websites related to your business.”

If you want to understand the reason for the answer and its explanation, you will need to read through to the end of the article. Apart from that, you will also get to know about the Google display advertising network, the types of advertising, and ad placements. Furthermore, you will also know about the ways in which Google display ads drive results for your website.

Google Display Network: What Is It?

The Google display advertising network is also known as Google Display Network. It is basically a collection of millions of websites, apps, and videos where Google Ads appear. Since most internet users use Google as a go-to option to search for websites, if you join Google Display Network and run your website, your ads will get a lot of views, and your website will get a greater amount of traffic.

To get your ads on Google, you will need to create Display campaigns. According to Google, “Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).”

Google Display Network: Major Benefits

The following are the major benefits of using Google Display Network:

  • You will have the option to reach your target audience on multiple platforms through Google. You can reach more than thirty-five million websites, apps, and Google-owned platforms. Hence, you will thus be able to go beyond Google search and expand your reach.
  • You can also build your advertising campaigns around your goals. You will have the option to drive up your sales, build awareness, and increase website traffic, with the help of display ad placements.
  • Google display network is also easy to use, and every display campaign makes use of machine learning methods to target big and format ads to reach an old and new audience of the website. Thereby, you will be able to get better results through your campaigns.

How Does Google Display Ads Drive Results?

Google Ads claims, “The Google Display Network helps you find the right audience with its targeting options that strategically show your message to potential customers at the right place and the right time.” The following are two examples of the ways in which you can use Google display ads to drive results:

1. You can search for new customers or engage your existing customers with the use of audience segments. You can search for new customers that are interested in your products with the use of in-market segments and similar segments. You also have the option to use data segments to engage the existing customers of your website.

2. With the help of Google’s Automation, you can drive more conversions. With the help of Automated targeting, you can increase the rate of your conversion. Here, you will need to find audience segments with high performance from your already existing audiences and your advertising landing page. This will help Google Ads to find out the best audience segments for your website.

The Automated Bidding option adjusts your big automatically so that your website meets your ROI. Hence, smart display campaigns help maximize your website conversions through Google Ads. Furthermore, advertisers on a display network can pay only for each click of the Ad when the target audience reaches the landing page and spends time.

Google Display Advertising Types

Display ads mostly include responsive ads, native ads, re-targeting ads, social ads, and many more. In most cases, Google display campaigns use responsive display ads. 

According to the Google Ads website, “Responsive display ads automatically adjust their size, appearance, and format to fit just about any available ad space and improve performance. You upload various assets (images, headlines, logos, videos, and descriptions) in Google Ads, and the optimal combination and size of assets will appear in ads across websites, apps, YouTube, and Gmail.

Furthermore, you can also use Google’s library images without any cost. All types of website owners benefit from those responsive ads since they adjust according to the space and requirements of the website of the publisher.

The other type of ads includes “Uploaded image ads.” Here, you have the option from Google to control, create and upload ads of your choice. Google lets you upload ads in the form of images of various sizes or of the type HTML5.

The Google Search network only reaches the target audience when they are searching for a particular product or a service. However, Google says that the Display Network lets you get the attention of the target audience during the early phase of the buying cycle. The ads come in front of the people even before they start searching for the products and services they are looking for.

Summing Up

Hope you found a good amount of information on the working of the Google Display Network. Now, you will be able to understand the statement better- you would choose to advertise on the display network if you wanted to: show ads on websites that are related to your business. If you want to know more about Google Ads, in general, you can call google ads to support at 1-844-245-2553.

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Soumava Goswami
A passionate writer and an avid reader, Soumava is academically inclined and loves writing on topics requiring deep research. Having 3+ years of experience, Soumava also loves writing blogs in other domains, including digital marketing, business, technology, travel, and sports.

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