Each Campaign In Your Google Ads Account Should Have A Single: What Is The Answer?
By You must have come across the question – “Each campaign in your Google Ads account should have a single:”. Next to it, there are four options, out of which one is right. The answer that would complete the sentence is “business goal.
If you access Google AdWords, also known as Google Ads. You will have to organize your website account based on different advertisement campaigns. Each of these campaigns in the Google Ads account structure is made to focus on a single business goal.
Each Campaign In Your Google Ads Account Should Have A Single: Means?
In many SEO tests and exams, one of the most common questions comes in the form –
“Each campaign in your AdWords account should have a single:
1) Landing page,
2) Business goal,
3) Maximum CPC (cost-per-click),
4) Ad Group.”
The answer to this is “Business goal.” In this section, you will know about what is the meaning of this question and what is the answer. Furthermore, in other sections, we will also discuss the other options in the question as well as their meaning.
Read More: What Are The Three Marketing Objectives That Can Be Met Via Targeting On Google Display Ads?
Why Each Campaign In Your Adwords Account Should Have A Single: Business Goal?
To understand the question, you will need to understand the importance of Google AdWords. AdWords is a great online tool for performing online advertising. There are many different ways with the help of which you can use Google AdWords to accomplish the goals of your online business.
Based on the way in which you structure and run your advertisement campaign through Google AdWords, you can be successful through your website. Thereby, you will have a better understanding of the ways in which you make use of online advertisement for greater outcomes for your business.
Hence, as you start creating an advertising campaign for your business using Google AdWords, it is essential for you to chalk out your campaign by segregating your business goals. To do that, you will need to understand the Google AdWords account structure.
Google AdWords Account Structure
With the help of Google AdWords, you will have the ability to organize your advertisement account into different campaigns. Here, with the use of each of your campaigns, you can focus on each of your business goals. Such goals include driving up your website’s traffic, informing customers about offers, advertising a product or a service, and many more. This also helps if you are serving a particular geographic location. Through your Google AdWords account, you can create different campaign structures for each geographic location where your business operates or is likely to operate.
Explanation Of The Terms
In the question, “Each campaign in your AdWords account should have a single:” you had four options – “1) Landing page, 2) Business goal, 3) Maximum CPC (cost-per-click), 4) Ad Group.” Although we have explained why we used “Business goal” as the right option in the previous section, you must also understand each of these terms and their usage in SEO.
Here is the explanation of the above four SEO terms:
1. Landing Page
Semrush defines a landing page as “a webpage designed to persuade users to take one specific action…standalone pages focused on driving conversions. In other words, landing pages are where you turn visitors into leads and customers.”
Basically, a landing page is a webpage on your website on which your target user “lands” after clicking on the link of the page, either through advertisement, email, social posting, or anything else. Using landing pages for better traffic conversion is a common content strategy that digital marketers make use of.
Once your target user lands on your landing page, you basically encourage that user to perform an action on your website. This increases the website’s traffic. Furthermore, users also read about products and services and read blogs to get informed through the website’s landing page.
2. Maximum CPC
CPC is a bidding system where you pay Google for each click on your advertisement. According to Google, “Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply ‘max. CPC’ – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments or using Enhanced CPC).”
Once you enter a bid of max CPC, you will not need to pay more than that amount once someone clicks your ad and visits your website. The final amount that you will have to pay for a click on a Google Ad is called actual CPC.
There are two options you will get for bidding – automatic bidding and manual bidding. In automatic bidding, Google sets bids, where you try to get the greatest number of clicks that is within your budget. Manual bidding is something where you will have to choose what amount you will bid for your advertisements.
3. Ad Group Google Ads
Google says, “An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear.” Google also allows you to set your price for each keyword that is present within the Ad group. You can also use Ad groups to organize your ads as per a common theme. Depending on the products and services you want to offer.
4. Business Goal
You can choose the type of your campaign as per the needs of your specific business goals. If you want to use Google Ads on your website, you can select the goal. Google AdWords will show you the campaign types that match your goal.
Summing Up
In this article, you learned about the meaning of the statement, “Each campaign in your Google Ads account should have a single: Business goal.” You need to understand that the business goal can be anything. From advertising your products and services driving traffic to your website, and a lot more. This option in the AdWords structure also offers you to create separate advertisement campaigns as per the geographic location in which your business operates. Hence, choose your business goal carefully for the best results.
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