Question: Which is a best practice for optimizing a landing page for google ads?
1: Several links to related websites ❌
2: Easy to navigate content ✅
3: One programming language across the site. ❌
4: Prominent headlines in multiple font styles and size options ❌
Final Answer: 2. Easy to navigate content.
Which Is A Best Practice For Optimizing A Landing Page For Google Ads?
Running Google advertising will assist you in increasing sales and conversions. But how do you know that your landing page will yield the result that you expected?
The promise is in the advertisement, but your webpage must deliver on it. As a result, before submitting your homepage to Google Ads, it is critical to optimize it properly. Do you know which is a best practice for optimizing a landing page for google ads? If you don’t know, you’ll lose both clients and money from Google advertisements.
You won’t get any clicks or purchases when you launch a poorly performing ad on a poor landing page. That is something you do not want to occur with your homepage, primarily if you are investing money to run adverts against it.
Which is a best practice for optimizing a landing page for google ads?
You already know that easy-to-navigate content is the answer. After putting in so much effort to create your Google Ads campaigns, keeping visitors engaged with a fantastic website is critical. The importance of design and usability cannot be overstated. Speed is still essential because people like pages that load quickly. Improving someone’s experience on your website may be one of the most significant adjustments to your Google Ads campaign. This article covers the procedures to take to provide users with a positive experience after clicking an ad.
Examine your homepage in the context of the advertising you’re using. Does it correspond to the offer you give in your ads? Are you referring to the same advantages? You don’t want to irritate the visitor by sending them to a landing page that appears to be for a different offer. What does the landing page look like? Is the design easy to understand, with a clear emphasis on the call to action? Configure Google Analytics tracking. Check that your URL is correct and that everything is set up so that you can access the reports.
How To Make Your Content Easy To Navigate On Your Landing Page?
If you are wondering which is a best practice for optimizing a landing page for google ads? easy-to-navigate content is your answer. But, do you know how to make your content easy to navigate? Here’s a step-by-step approach to optimizing your webpage for Google advertisements. It will help you convert as many leads as possible from your ads. So, let’s take a look at the landing page best practices.
Step 1: Focus On The Website Design
The most crucial aspect of a landing page is its design. If it isn’t appealing, people will just leave before exploring. Of course, you may make the landing page SEO-optimized, and your ad may run in the top place. However, until it is effectively designed, it won’t be used to increase sales or conversions.
Ideally, your homepage page should be built by finding the right balance between color, description, typography, and design. If the visitors don’t like the outlook of your website, they will simply leave. While improving the design, optimize page performance because page speed has a significant influence on your website.
Step 2: Add Visually Stimulating Videos And Images
You wouldn’t want to pass up this fantastic opportunity to collect all of this traffic, would you? Visitors will be more likely to convert if the landing page has visual information. Images can attract more customers than written content, and videos attract twice as many.
An informative video can provide significant marketing benefits. You may share it on your blog articles, YouTube, webpage, and other social media platforms. Furthermore, you will be able to reuse your generated films for your ad landing pages or vice versa.
Step 3: Collect Testimonials From Customers
One of the most crucial elements to add to your landing page is social proofing. It will assist you in persuading your audience and converting them into customers. This is because we are human followers. We are not comfortable being the first ones to buy something or try something new.
On your homepage, provide written and video testimonials from your previous customers. After checking what other customers have said, a new consumer begins to trust you. You will have better chances of transforming visitors if you acquire a review from a famous social media influencer or celebrity.
Step 4: Add A CTA
The most critical component of every excellent landing page is the call to action. In the end, either visitors will click it or they will not. Calls to action inspire visitors, provide a cause for them to click, and promise what they will receive if they click on it. Reiterating your title might be an excellent place to start.
CTA can help you persuade your visitors. Make it clear to them what you want them to do next. You can ask them to download, purchase, subscribe, and Get a free trial, etc. You can also ask them questions like ‘Do you wish to improve the development of your website?’ or ‘Are you ready to experiment with the ultimate page builder?’ etc.
Step 5: Make It SEO Optimized
SEO is an excellent practice for landing page optimization on Google ads. But have you considered the folks who cannot see your advertisement? You still want people to find your web pages as well as the top landing pages, correct?
SEO is an essential element of any best Adwords landing pages that many marketers overlook. Everyone wants Google to rank these sites based on their content so that you may receive the most traffic possible.
You can choose a primary and a secondary keyword, and then scatter them throughout the homepage’s content. You must utilize the correct headline and tag hierarchy on the page and image alt attributes.
Step 6: Have A Good Pricing Plan
You will always desire high sales on your site. Therefore having a price strategy on your ad landing page is a requirement. If you don’t have a solid pricing strategy, your visitor may lose interest in purchasing your product. So, that will harm your sale and conversion. You can also check which statistic indicates how often a click has led to a conversion.
Furthermore, including a price plan on your advertising landing page assists your visitor in determining which plan is ideal for him. Create a reasonable pricing plan with varying rates and allow your visitor to choose the best plan that deems suitable.
Step 7: Make The Site Mobile Friendly
Nowadays, mobile devices account for over 60% of all traffic, and you certainly do not want to lose this traffic. Therefore, your landing page should be quick and mobile-friendly. Otherwise, you will lose a significant amount of visitors to your site.
Make sure your site opens without any error, and without much time on all devices, including mobile, tablet, laptop, and desktop. Making the site mobile-friendly is one of the best ways for landing page optimization. If you already know how can google ads help you advance your business goals, you will cast more focus on making your website mobile-friendly.
In this article, we have tried our best to answer the which is a best practice for optimizing a landing page for google ads? question. Not only have we answered it, but also we have shared tips to implement the best practice. So, make sure you go through the tips and apply the landing page best practices. If you have further queries on this topic, you can post them in the comment box.