When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

Question: When linking a Google Ads account to Google Analytics, what is not possible?

1: Creating remarketing lists to use in Google ads campaigns. ❌

2: Adjusting keyword bids in Google ads. ✅

3: Viewing cost and click data on Google ads next to the engagement site analytics. ❌

4: Importing analytics transactions and goals into ad conversions. ❌

Final Answer: 2. Adjusting keyword bids in Google ads.

When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

Do you want to know when linking a Google ads account to Google Analytics, what is not possible? Well, the answer is adjusting keyword bids. You can import different analytics metrics such as session duration, page session, average session, bounce rate, etc. Creating a remarketing list and enhancing the list with dynamic and analytics marketing is also possible here. Finally, if you want to view the ad performance results in Google Analytics, you can do that as well. 

The Explanation

When linking a Google Ads account to Google Analytics, what is not possible? As we have already mentioned, you can’t adjust the keyword bids in Google AdWords. We certainly know that it is essential to link your client’s Google AdWords account to Google analytics. But, if you can’t adjust the keyword bids, that becomes a bummer, right? 

I mean, we link the Google ads to Google Analytics to automate our bids on ads and yield the best possible result from it. However, if we can’t adjust the keyword bids, that becomes problematic. But, you have to understand adjusting keyword bids is a specialty of Google ads automated bidding. So, it does not have any link with Google analytics. But, once you link Google Analytics with Google ads, you can see ad performance data, and according to that, you can plan your future campaign strategies. 

On top of that, you can also import your eCommerce transactions and analytics goals, which can provide you with realistic financial insights on your ads. When you activate Google signals, your cross-device conversion rate will further be visible on your site report. Thus, you will grab a good knowledge of how your competitor’s ads are performing.

We know linking Adwords to Google analytics comes with several potential benefits, but adjusting keyword bids is not one of them. While you can’t change the keyword bids, you can do much more than that. For example, you can get more comprehensive data on ad performance from multi-channel reports, which will help you plan your next campaign more carefully. In addition, link analytics to AdWords comes with an increase in the remarketing list, further increasing your chance of targeting a much broader audience.

How To Link Google Ads To Google Analytics?

You already know, when linking a Google ads account to Google Analytics, what is not possible. But, we have elaborated on several other benefits of linking AdWords and analytics, right? So, it’s time you learn how to link AdWords and analytics with a few simple steps;

Step 1: Use proper credentials to sign in to the Google Analytics account.

Step 2: Press the admin option, and click the property you want to link tab.

Step 3: Now, tap on the ads linking option.

Step 4: Select the new link group option.

Step 5: Press on the account that you want to link and select the continue button.

Step 6: Type the title of the new linked account.

Step 7: Turn the linking on option in the property tab where you want to see Google ads data.

Step 8: Enable the auto-tagging option.

Step 9: Select the link account option.

The connection wizard simplifies the process of connecting your Google Ads account to various views of your Google Analytics. If you wish to link several Analytics assets to your Google Ads account, perform the linking process for every domain. Furthermore, you should also know that only current Google Ads accounts can be linked to your Analytics site.

How To Unlink Google Ads To Google Analytics?

You know, when linking a Google ads account to Google Analytics, what is not possible, right? So, many people often want to unlink their Google ads account from Google analytics. That’s why we have also shed light on the steps of unlinking so that it makes your life a little easier. Let’s check the steps now;

Step 1: Since you already have your Google Adwords linked with your analytics, you can open Google analytics directly from the settings icon. If not, you can also use proper credentials to sign into it separately. 

Step 2: You again have to navigate to the admin tab. Once you select the option, you will see an option called property you want to unlink. Just click on that. 

Step 3: Select the Google ads linking on the property column.

Step 4: A table will pop up on your screen. Just select the option that you want to unlink from that list.

Step 5: Scroll down a little, and you will see the delete option below. Click on that to unlink the account.

Step 6: A confirmation pop-up will appear asking you to be sure if you want to delete the account or not. Remember, all the data that used to flow between your analytics and AdWords account will stop the moment you delete it. So, if you have understood the prerequisites, just click on the checkbox, and your unlinking will be complete.

Putting It All Together

When linking a Google Ads account to Google Analytics, what is not possible? We have tried our best to answer this question in this article. We have described the pros and cons of linking your Google ads to your Google analytics to make an informed decision. However, just because you can’t adjust keyword bids while linking doesn’t mean the entire purpose of linking is fruitless. So, make sure you follow the correct steps for linking and unlinking the two accounts and if you want to get on with it. For further questions, you can always connect with us in the comment section.

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